China Movie Channel Sales Films

In January 1996 the Movie Channel Programme Center of China (the Center) officially launched China’s first nation-wide movie channel CCTV-6. With a daily prime-time average of about 100 million viewers and 927 million total viewers, CCTV-6 constantly rates as one of China’s top channels. The Center now owns the domestic rights to more than 95 percent of Chinese films and holds international rights over most of them. Since 1999, the Center has produced more than 100 TV movies per annum, some of which have been released at domestic digital cinemas, hosted or broadcasted many national and international awards ceremonies, music concerts and variety performances. The Center has expanded its international service by launching China Movie Channel (CMC) in North America in 2004. It also launched three domestic Pay TV channels，namely China Home Cinema (CHC), CHC Action channel and CHC high definition channel. Its second overseas channel aimed at Asian IPTV subscribers is now in operation in Hong Kong.

1996年1月电影频道节目中心（以下简称中心）推出了中国首家覆盖全国的专业电影频道----CCTV6。CCTV6黄金时间的忠实观众平均值高达一亿，总收视群约为9.27亿, 保持住在中国众多电视频道中收视排名前茅的佳绩。中心目前拥有国内电视版权的中国电影占整个国产电影片库的95%，其中绝大多数的海外电视版权也归中心所有。从1999年开始，中心每年投资生产百余部电视电影，其中有些电视电影还在国内数字影院发行放映。近年来，中心主办或转播了多届国际、国内电影颁奖晚会、音乐会和综艺节目。2004年，中心开办了中国电影频道（CMC），业务范围从此延伸到北美。中心还成立了三个国内付费电视频道中国家庭影院（CHC）和CHC动作频道，CHC高清频道。中心的第二个国际频道以亚洲宽带电视订户为目标受众，目前主要在香港运营。